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A-Z Business English for South African Managers
AZ Business English for South African Managers Author:Adey Business communication skills are essential to good management and this textbook covers aspects that affect the business community in a diverse and multi-cultural society. It is a guide to effective communication in business. The reader will find entries on general theory as well as cross-cultural, group and organizational communication. Entries... more » are also devoted to capturing the essence without being pedantic or technical. There are entries on written skills in sales, marketing, advertising and promotion, on non-verbal communication, on the world of computers and electronic communication, and on communicating by way of economic, statistical or mathematical diagrams.« less