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Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
Absolute Value What Really Influences Customers in the Age of Perfect Information - Nearly
Author: Itamar Simonson, Emanuel Rosen
Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework?the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies.How people buy things has changed profoundly?yet the fundament...  more »
ISBN-13: 9780062215673
ISBN-10: 0062215671
Publication Date: 1/28/2014
Pages: 256
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Publisher: HarperBusiness
Book Type: Hardcover
Members Wishing: 0
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