Accelerating Innovation Author:Marvin L. Patterson With intense global competition jeopardizing the existence of even successful companies, managers are desperately seeking new ways to develop products that expand market share. Accelerating Innovation is the next stage in technological innovation and management. The book provides a total product development package for developing, managing, and ... more »operating a system of innovation that really works. Managers discover how to cope with the limited life span of today's products; anticipate changing consumer needs and desires; close the gap between new technology and products that apply it; bring leading-edge products to market fast; and enjoy higher returns on investment. 6 x 9.« less
ISBN-13: 9780442020651 ISBN-10: 0442020651 Edition:2 Sub Rating: