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According To Kotler: The World's Foremost Authority On Marketing Answers Your Questions
According To Kotler The World's Foremost Authority On Marketing Answers Your Questions
Author: Philip Kotler
Over the years, world-renowned marketing guru Philip Kotler has been asked thousands of questions by clients, students, business audiences, and journalists. Now in one quick reference, Kotler provides answers to some of the toughest ones, revealing his philosophies on marketing topics including strategy, product, price, place, promotion, marketi...  more »
ISBN-13: 9780814472958
ISBN-10: 0814472958
Publication Date: 5/30/2005
Pages: 168
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Publisher: AMACOM
Book Type: Paperback
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