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Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services
Achieving Planned Innovation A Proven System for Creating Successful New Products and Services
Author: Frank R. Bacon
Despite promising marketing research, most new products and services fail. However, with Frank R. Bacon's and Thomas W. Butler's Planned Innovation® system, any firm, of any size, in any country in the world can achieve high rates of success in new-product innovation. Like a preflight instrument check done by a cockpit crew, Planned Innovation i...  more »
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ISBN-13: 9781416573210
ISBN-10: 1416573216
Publication Date: 8/21/2007
Pages: 176
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Publisher: Free Press
Book Type: Paperback
Other Versions: Hardcover
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