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The Adman in the Parlor: Magazines and the Gendering of Consumer Culture, 1880s to 1910s
The Adman in the Parlor Magazines and the Gendering of Consumer Culture 1880s to 1910s
Author: Ellen Gruber Garvey
How did advertising come to seem natural and ordinary to magazine readers by the end of the nineteenth century? This book explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. Garvey argues that readers' participation in advertising, rather than top-down...  more »
ISBN-13: 9780195108224
ISBN-10: 0195108221
Publication Date: 5/9/1996
Pages: 240
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Publisher: Oxford University Press
Book Type: Paperback
Other Versions: Hardcover
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