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The Adman in the Parlor: Magazines and the Gendering of Consumer Culture, 1880s to 1910s
The Adman in the Parlor Magazines and the Gendering of Consumer Culture 1880s to 1910s
Author: Ellen Gruber Garvey, Ellen Gruber Garvey
How did advertising come to seem natural and ordinary to magazine readers by the end of the nineteenth century? This book explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. Garvey argues that readers' participation in advertising, rather than top-down...  more »
ISBN-13: 9780195092967
ISBN-10: 0195092961
Publication Date: 6/6/1996
Pages: 230
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Publisher: Oxford University Press
Book Type: Hardcover
Other Versions: Paperback
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