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Adobe Analytics with SiteCatalyst Classroom in a Book
Adobe Analytics with SiteCatalyst Classroom in a Book Author:Adobe Creative Team, Vidya Subramanian Adobe Analytics Solution with SiteCatalyst Classroom in a Book is the first product in the commercially successful and widely respected Classroom in a Book series to cover part of the Adobe Marketing Cloud. The book is a training guide to the Adobe Analytics Solution, a collection of Adobe products whose flagship component is Adobe SiteCatalyst ... more »(formerly Omniture).
While there are many general web analytics books available in the marketplace, there are very few that cover Adobe SiteCatalyst specifically. Adobe Analytics Solution with SiteCatalyst Classroom in a Book not only teaches the reader how to interpret the data provided by SiteCatalyst in a dazzling array of reports, but helps the reader to understand how to choose metrics and reports that lead to insights that will trigger action that produces concrete results.
The first part of the book gives a solid foundation in the fundamentals of Web analytics, stressing the importance of understanding your firm?s business goals and how you use key performance indicators to track progress toward them. The bulk of the book introduces the reader to using metrics to analyze customer awareness, acquisition, engagement, and conversion.
The book begins with an introductory essay by Brent Dykes, author of Web Analytics Action Hero (Adobe Press) that lays the groundwork for thinking about digital analytics.
It is estimated that SiteCatalyst has about 7000 corporate customers, but around 15 people use the program at each site, meaning the total user base is around 100,000. About 10,000 people attend industry conferences each year.« less