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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
Ads Fads and Consumer Culture Advertising's Impact on American Character and Society
Author: Arthur Asa Berger
"Ads, Fads, and Consumer Culture" is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. He e...  more »
ISBN-13: 9780742500303
ISBN-10: 0742500306
Publication Date: 8/16/2000
Pages: 167
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Publisher: Rowman & Littlefield
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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