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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society : Advertising's Impact on American Character and Society
Ads Fads and Consumer Culture Advertising's Impact on American Character and Society Advertising's Impact on American Character and Society
Author: Arthur Asa Berger
Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. New material includes classified advertising, advertisi...  more »
ISBN-13: 9780742527249
ISBN-10: 0742527247
Publication Date: 9/28/2003
Pages: 216
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Publisher: Rowman Littlefield Publishers, Inc.
Book Type: Paperback
Members Wishing: 0
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