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Advertising Campaign Strategy
Advertising Campaign Strategy
Author: Donald Parente
This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. This text is a perfect addition to a principles of advertising text.
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ISBN-13: 9780324271904
ISBN-10: 0324271905
Publication Date: 7/14/2003
Pages: 432
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Publisher: South-Western College Pub
Book Type: Hardcover
Other Versions: Paperback
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