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Advertising Communications and Promotion Management
Advertising Communications and Promotion Management
Author: John R. Rossiter
This long-awaited revision of the definitive advertising and promotion management text is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates taking descriptive courses in advertising. Although much of the coverage is radically new, the text is ba...  more »
ISBN-13: 9780070539433
ISBN-10: 007053943X
Publication Date: 1/15/1997
Pages: 672
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Publisher: McGraw-Hill Companies
Book Type: Hardcover
Other Versions: Paperback
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