Skip to main content
PBS logo
 
 

Search - Advertising Ethics (Basic Ethics in Action)

Advertising Ethics (Basic Ethics in Action)
Advertising Ethics - Basic Ethics in Action
Author: Edward Spence, Brett Van Heekeren, Michael Boylan, Edward Spence
For graduate and undergraduate courses in Media Studies, Communication Ethics, Marketing Ethics, and Business Ethics. Text focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Includes case studies and refers to current professional codes and practices in ...  more »
ISBN-13: 9780130941213
ISBN-10: 0130941212
Publication Date: 6/18/2004
Pages: 160
Rating:
  ?
0 stars, based on 0 rating
Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.