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Advertising Handbook for Health Care Services
Advertising Handbook for Health Care Services
Author: William Winston
Under the editorship of a leading marketing authority, this comprehensive manual explains how to develop effective advertisements for hospital services. Developed for hospital marketers, planners, administrators, and advertising professionals, this much-needed volume analyzes outstanding examples of hospital advertising programs and campaigns--t...  more »
ISBN-13: 9780866563901
ISBN-10: 0866563903
Publication Date: 1/1/1986
Pages: 287
Edition: 2
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Publisher: Routledge
Book Type: Hardcover
Members Wishing: 0
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