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The Advertising Handbook (Media Practice)
The Advertising Handbook - Media Practice
Author: Sean Brierley
The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and examines the roles of all those involved in advertising including businesses, agencies, consultancies and media owners. This edition traces the development of advertising a...  more »
ISBN-13: 9780415243926
ISBN-10: 0415243920
Publication Date: 1/11/2002
Pages: 304
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Publisher: Routledge
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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