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Advertising & IMC: Principles and Practice (10th Edition)
Advertising IMC Principles and Practice - 10th Edition
Author: Sandra Moriarty, Nancy . Mitchell, William D Wells
For introductory courses in advertising.   An accessible, well-written, and student-friendly approach to advertising.   Advertising tracks the changes in today?s dynamic world of media and marketing communication?as well as the implications of these changes to traditional practice?and presents them to students through an accessible, well-wri...  more »
ISBN-13: 9780133506884
ISBN-10: 0133506886
Publication Date: 1/17/2014
Pages: 672
Edition: 10
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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