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Advertising and Integrated Brand Promotion
Advertising and Integrated Brand Promotion
Author: Thomas O'Guinn, Chris Allen, Richard J. Semenik
O'Guinn/Allen/Semenik?s ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E places the reader in the midst of today?s fast-paced, exhilarating world of advertising -- demonstrating how good advertising is the result of hard work and careful planning. The authors draw from their vast business and teaching experience to integrate a solid understanding ...  more »
ISBN-13: 9780538473323
ISBN-10: 0538473320
Publication Date: 2/8/2011
Pages: 734
Edition: 6
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Publisher: South-Western College Pub
Book Type: Hardcover
Members Wishing: 0
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