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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Advertising and Integrated Brand Promotion - with CourseMate with Ad Age Printed Access Card
Author: Thomas O'Guinn, Chris Allen, Richard J. Semenik, Angeline Close
Place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real w...  more »
ISBN-13: 9781285187815
ISBN-10: 1285187814
Publication Date: 2/17/2014
Pages: 432
Edition: 7
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Publisher: Cengage Learning
Book Type: Paperback
Members Wishing: 0
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