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Advertising Media Planning
Advertising Media Planning
Author: Jack Z. Sissors
The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies — Build your brand in every medium — Create the right budget for each campaign Through six previous editions, Advertising Media Planning has proven esse...  more »
ISBN-13: 9780844231570
ISBN-10: 0844231576
Publication Date: 1/1/2001
Edition: 2nd
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Publisher: NTC Publishing Group,U.S.
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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