Skip to main content
PBS logo
 
 

Search - Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Advertising Promotion and Other Aspects of Integrated Marketing Communications
Author: Terence A. Shimp
The seventh edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner develo...  more »
ISBN-13: 9780324321432
ISBN-10: 0324321430
Publication Date: 1/20/2006
Pages: 656
Edition: 7
Rating:
  ?
0 stars, based on 0 rating
Publisher: South-Western College Pub
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.