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Advertising and Promotion: An Integrated Marketing Communications Perspective
Advertising and Promotion An Integrated Marketing Communications Perspective
Author: George E. Belch
Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, adve...  more »
ISBN-13: 9780071314404
ISBN-10: 0071314407
Publication Date: 8/1/2011
Pages: 808
Edition: 9th Revised edition
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Publisher: Irwin/McGraw-Hill
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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