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Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb
Advertising and Promotion An Integrated Marketing Communications Perspective 6/e with PowerWeb
Author: George E Belch, Michael A Belch, George Belch, Michael Belch
Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in orde...  more »
ISBN-13: 9780072866148
ISBN-10: 0072866144
Publication Date: 4/23/2003
Pages: 864
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Members Wishing: 0
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