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Advertising and Promotion: An Integrated Marketing Communications Perspective w/ PowerWeb
Advertising and Promotion An Integrated Marketing Communications Perspective w/ PowerWeb
Author: George E Belch, Michael A Belch
Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in orde...  more »
ISBN-13: 9780073255965
ISBN-10: 0073255963
Publication Date: 5/15/2006
Pages: 820
Edition: 7
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Members Wishing: 0
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