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Advertising and Promotion: An Integrated Marketing Communications Perspective
Advertising and Promotion An Integrated Marketing Communications Perspective
Author: George E. Belch, Michael A. Belch, Joshua Pincus
Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in orde...  more »
ISBN-13: 9780075617037
ISBN-10: 007561703X
Publication Date: 7/1999
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Publisher: Richard D Irwin
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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