Skip to main content
PBS logo
 
 

Search - Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective
Advertising and Promotion An Integrated Marketing Communications Perspective
Author: George Belch, Michael Belch
In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organisations' promotional programs than just advertising. The changes happening in the world of advertising are...  more »
ISBN-13: 9780078028977
ISBN-10: 0078028973
Publication Date: 1/16/2014
Pages: 880
Edition: 10
Rating:
  ?
0 stars, based on 0 rating
Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.