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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Advertising Promotion and Supplemental Aspects of Integrated Marketing Communications
Author: Terence A. Shimp
The sixth edition of Terence Shimp's market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored, IMC methods, the text has undergone a significant revision to reflect new academic literature and pract...  more »
ISBN-13: 9780030352713
ISBN-10: 0030352711
Publication Date: 7/2/2002
Pages: 704
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Publisher: South-Western College Pub
Book Type: Hardcover
Members Wishing: 0
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