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Advertising Research: Theory and Practice
Advertising Research Theory and Practice
Author: Joel J. Davis
For courses in Advertising Research. This textbook provides students with the knowledge and skills necessary to be successful advertising professionals in the advertising business. Advertising Research: Theory and Practice distinguishes itself from other advertising research texts in four ways--breadth, depth, integration and currency. This book...  more »
ISBN-13: 9780132128322
ISBN-10: 0132128322
Publication Date: 5/12/2011
Pages: 608
Edition: 2
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Publisher: Pearson / Prentice Hall
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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