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Advertising: Its Role in Modern Marketing
Advertising Its Role in Modern Marketing
Author: S. Watson Dunn, Arnold M. Barban, Dean M. Krugman, Leonard N. Reid
Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.
ISBN-13: 9780030307485
ISBN-10: 0030307481
Pages: 605
Edition: 7th
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Publisher: Dryden Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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