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Advertising
Advertising
Author: Thomas C. O'Guinn, Chris Allen, Richard J. Semenik
Advertising delivers practical, real-world information on the advertising process with a lively writing style, hundreds of ads, examples, and applications, and the strongest focus on Internet, Integrated Marketing Communications, and new media available.
ISBN-13: 9780324006612
ISBN-10: 0324006616
Publication Date: 7/19/1999
Pages: 736
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Publisher: South-Western Educational Publishing
Book Type: Hardcover
Members Wishing: 0
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