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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
The Adweek Copywriting Handbook The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Author: Joseph Sugarman
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for un...  more »
ISBN-13: 9780470051245
ISBN-10: 0470051248
Publication Date: 12/11/2006
Pages: 360
Rating:
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3 stars, based on 1 rating
Publisher: Wiley
Book Type: Paperback
Members Wishing: 3
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