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The Affluent Consumer: Marketing and Selling the Luxury Lifestyle
The Affluent Consumer Marketing and Selling the Luxury Lifestyle
Author: Ronald D. Michman, Edward M. Mazze
By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than at any time in the past. In 2004, there were 8.2 million households in the United States with net worth over $1 million, excluding primary residence. Meanwhile, between 1995 and 2001...  more »
ISBN-13: 9780275992828
ISBN-10: 0275992829
Publication Date: 9/30/2006
Pages: 208
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Publisher: Praeger Publishers
Book Type: Hardcover
Members Wishing: 0
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