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Age of Propaganda: The Everyday Use and Abuse of Persuasion
Age of Propaganda The Everyday Use and Abuse of Persuasion
Author: Anthony R. Pratkanis, Elliot Aronson
The public awareness crusade to fight the spread of AIDS - The party political broadcast - The sportsman's product endorsement - No matter how insidious or noble these endeavours are, their success relies on the tactics of mass persuasion and the susceptibility of people to being persuaded. Today, we are targets of an overwhelming barrage of mas...  more »
ISBN-13: 9780716728627
ISBN-10: 0716728621
Publication Date: 12/31/1998
Pages: 416
Edition: Rev Sub
Rating:
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Publisher: W H Freeman & Co
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 1
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