Search -
The Age of Responsibility: CSR 2.0 and the New DNA of Business
The Age of Responsibility CSR 20 and the New DNA of Business Author:Wayne Visser The new generation of CSR In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as ?greenwash?) to a more interactive, s... more »takeholder-driven model. Provides a ?second generation? approach to CSR that will breathe new life into the movement Can increase the effectiveness of CSR as a strategy to create positive change in society through business Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these« less