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Agenda-Setting and Gatekeeping Functions of Higher Education: An Analysis of the Coverage of Two State Institutions by the State's Two Metropolitan Newspapers
AgendaSetting and Gatekeeping Functions of Higher Education An Analysis of the Coverage of Two State Institutions by the State's Two Metropolitan Newspapers
Author: David Nelson
Image plays a significant role in the success of the university. The public relations (PR) departments of higher education institutions have a responsibility to maintain a strong public image by using the mass media. With this in mind, many private and public organizations have focused a large portion of their attention and budget on perfecting ...  more »
ISBN-13: 9783639050189
ISBN-10: 3639050185
Publication Date: 6/26/2008
Pages: 140
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Publisher: VDM Verlag
Book Type: Paperback
Members Wishing: 0
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