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Search - The All-American dollar: The Big Business of Sports

The AllAmerican dollar The Big Business of Sports
Author: Joseph Durso

In his absorbing new book, Joseph Durso turns a sharp eye to the great sports explosion of the last decade, spotlighting the people and events that have made professional sports the real money game in America today. — The revolutionary sixties started it - athletes organized into labor unions, diversified into careers on Wall Street, and franchis... more »ed their names into restaurants and Broadway bars. A one-minute football commercial suddenly cost $20,000 and the going rate for a modern stadium reached $50,000,000. In New Mexico the purse for a single horse race was $60,000 and the personal payroll of a star athlete like Arnold Palmer totaled $1,000,000 annually.

For the public all this meant a proliferation of teams, leagues, stadiums, and spectacles, while for the television networks it meant deepening competition for events that cost a fortune to produce. For the government it meant serious new questions of monopoly; for the corporations, the chance to succeed the old-line entrepreneurs as barons of professional sports; and for the athletes, extravagant rewards.

Joseph Durso describes this boom in detail, pinpointing each major sport and clusters of similar sports separately, and building his chapters around portraits of dominate athletes and important money men.

He reports on professional football's remarkable growth - with bows to such men as Pete Rozelle and Sony Werblin as well as to Johnny Unitas, Joe Namath, and O.J. Simpson; on the continuing ascendancy of horse racing, the sport of kings, commoners, and even conglomerates from the days of Man o' War and Johnny Longden to those of Nijinksy, Willie Shoemaker, and off-track betting; and on baseball's more troubled times as it faces stronger competition from other sports and strikes and lawsuits from its own players.

And he colorfully limns the greenbacking of America, outdoors and indoors, in golf and tennis, in hockey and basketball and boxing, as the Nicklauses and Ashes, Orrs and Alcindors receive record purses and salaries for their labors, and Muhamad Ali and Joe Frazier are awarded $2,500,000 each for an evening's work in New York's Madison Square Goldmine.

With an impressive background in both finance and sport and the gifted pen of a first-rate journalist, Joseph Durso has produced a significant and immensely readable book on a skyrocketing part of American life.

ISBN-13: 9780395127087
ISBN-10: 0395127084
Publication Date: 1971
Pages: 294
Rating:

0 stars, based on 0 rating

Publisher: Houghton Mifflin
Book Type: Unknown Binding
Members Wishing: 0
Reviews: Amazon | Write a Review

Genres:

Business & Money >> Management & Leadership >> Production & Operations

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