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The Alliance Revolution : The New Shape of Business Rivalry
The Alliance Revolution The New Shape of Business Rivalry Author:Benjamin Gomes-Casseres Alliances among firms are increasingly changing the way business is conducted, particularly in the global, high-technology sector. The reasons are clear: companies must pool their capabilities to succeed in ever more complex and rapidly changing businesses. But the consequences for managers and for the economy have so far been underestimated. In... more » this new book, Benjamin Gomes-Casseres presents the first detailed account of the new world of business alliances and shows how collaboration has become integral to modern competition.« less