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The Americano Dream : How Latinos Can Achieve Success in Business and in Life
The Americano Dream How Latinos Can Achieve Success in Business and in Life
Author: Lionel Sosa
Lionel Sosa' extraordinary achievements in advertising have made his San Antonio-based frim the leading consultant to Anglo corporations looking to break into the multicultural market. Now he turns the tables, showing Latino-Americans how to market themselves to a wider American business culture. Sosa draws on his own experience as well as thos...  more »
ISBN-13: 9780525943099
ISBN-10: 0525943099
Publication Date: 3/1/1998
Pages: 240
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Publisher: Dutton Adult
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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