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Analysis for Marketing Planning
Analysis for Marketing Planning
Author: Donald R. Lehmann, Russell S. Winer
"Analysis for Marketing Planning, 7/e" by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This b...  more »
ISBN-13: 9780071263634
ISBN-10: 0071263632
Publication Date: 2/1/2008
Pages: 288
Edition: 7th
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Publisher: McGraw Hill Higher Education
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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