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The Anatomy of Buzz : How to Create Word of Mouth Marketing
The Anatomy of Buzz How to Create Word of Mouth Marketing
Author: Emanuel Rosen
The first guide to creating the word-of-mouth magic that breaks through the skepticism and information overload of today's consumers, and drive sales--and profits--to new heights. — — As Newsweek recently proclaimed, "Buzz greases the great conveyor belt of culture and commerce, moving everything from movies to fashions of the body ...  more »
ISBN-13: 9780385496681
ISBN-10: 0385496680
Publication Date: 4/16/2002
Pages: 303
Rating:
  • Currently 4.5/5 Stars.
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4.5 stars, based on 2 ratings
Publisher: Currency
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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