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The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing
The Anatomy of Buzz Revisited Real-life lessons in Word-of-Mouth Marketing
Author: Emanuel Rosen
A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today?s online world — With two-thirds new material and scores of current examples from today?s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how an...  more »
ISBN-13: 9780385526326
ISBN-10: 0385526326
Publication Date: 2/24/2009
Pages: 384
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Publisher: Broadway Business
Book Type: Paperback
Members Wishing: 1
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