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Search - Annual Editions: E-Business 01/02

Annual Editions: E-Business 01/02
Annual Editions EBusiness 01/02
Author: Robert W. Price, Robert Price
This reader is a compilation of current newspaper, magazine and journal articles on issues dealing with e-business. Units include: understanding the e-business tidal wave; deciding on e-business models and strategies; integrating the value chain with Web technologies; creating marketing and branding strategies in the new economy; building commun...  more »
ISBN-13: 9780072431155
ISBN-10: 0072431156
Publication Date: 8/1/2000
Pages: 240
Edition: 1
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Publisher: McGraw-Hill/Dushkin
Book Type: Paperback
Members Wishing: 0
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