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Applications in Basic Marketing
Applications in Basic Marketing
Author: William D. Perreault Jr.
This reader is revised annually and is packaged with every copy of the book for free. It contains articles and readings from popular sources like; Business Week, Wall Street Journal, and Forbes. The articles are sorted by chapter and coordinate with the organization of the text.
ISBN-13: 9780072964677
ISBN-10: 0072964677
Publication Date: 7/1/2006
Edition: 10th
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Publisher: McGraw Hill Higher Education
Book Type: Paperback
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