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Applications In Basic Marketing
Applications In Basic Marketing
Author: William D. Perreualt, E. Jerome McCarthy, William Perreault Jr.
This reader is revised annually and is packaged with every copy of the book for free. It contains articles and readings from popular sources like; Business Week, Wall Street Journal, and Forbes. The articles are sorted by chapter and coordinate with the organization of the text.
ISBN-13: 9780075610311
ISBN-10: 0075610310
Publication Date: 7/10/2000
Pages: 256
Edition: 11th
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Publisher: McGraw-Hill Companies
Book Type: Paperback
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