Applied Impression Management How ImageMaking Affects Managerial Decisions - SAGE Focus Editions Author:Robert Giacalone, Paul Rosenfeld Applications of self-presentation theory, or impression management, in management and organizations - such as career building, negotiations and performance appraisals - are the focus of this groundbreaking volume.Social psychologists have been devoting increased attention to this new theoretical framework, which involves the concerns of individu... more »als making a positive impression on others. Self-presentation theory interprets much of human interaction as similar to an advertizing campaign for oneself. Applied Impression Management is the first book to show how this theory affects real-life management.« less