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Applied Strategic Planning: A Comprehensive Guide
Applied Strategic Planning A Comprehensive Guide
Author: Leonard D. Goodstein, Timothy M. Nolan, J. William Pfeiffer
Written by three top consultants and trainers, Applied Strategic Planning shows managers and CEOs a clear, totally effective way to identify and implement strategic objectives. Applied Strategic Planning surpasses other strategic planning models in many key areas, including:
  • Emphasis on organizational culture
  • In...  more »
  • Performance audits
  • Gap analysis
  • Values clarification
Goodstein, Nolan, and Pfeiffer take managers through all phases of the strategic planning process, including:
  • How to determine if an organization is ready for strategic planing
  • Effectively communicate a corporate vision
  • Recognize the role of culture in changing strategic direction
  • Understand the various roles of a consultant
  • Write effective mission statements
  • Create contingency plans
Containing charts, diagrams, and checklists along with illuminating examples from the authors, extensive consulting experience, and even cartoons that convey important points, Applied Strategic Planning lets managers at the helm navigate expertly through today's unpredictable business climate.
ISBN-13: 9780883903094
ISBN-10: 0883903091
Pages: 365
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Publisher: Pfeiffer & Co
Book Type: Hardcover
Members Wishing: 0
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