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Applying Marketing Management: Four PC Simulations
Applying Marketing Management Four PC Simulations
Author: John R. Hauser
Consisting of a manual and four PC simulations, this package is aimed at undergraduate and graduate courses in marketing/marketing strategy. It is designed to help students learn key concepts in marketing management, marketing strategy and product management. Each simulation is self-contained and can be played either by a single student against ...  more »
ISBN-13: 9780894261664
ISBN-10: 0894261665
Publication Date: 1/1/1986
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Publisher: Scientific Press Inc
Book Type: Paperback
Members Wishing: 0
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