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The Architecture of Persuasion: How to Write Well-Constructed Sales Letters
The Architecture of Persuasion How to Write WellConstructed Sales Letters
Author: Michael Masterson
From the ancient Egyptians writing on papyrus to Internet advertisers today, writing powerful sales letters has been a critical skill in developing successful businesses. — In The Architecture of Persuasion, Michael Masterson helps you master this skill. And by using the extended metaphor of an Indiana Jones-type archeology professor on a quest f...  more »
ISBN-13: 9780982150009
ISBN-10: 0982150008
Pages: 121
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Publisher: American Writers & Artists, Inc.
Book Type: Hardcover
Members Wishing: 0
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