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The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy
The Art of Cause Marketing How to Use Advertising to Change Personal Behavior and Public Policy
Author: Richard Earle
"Richard Earle has written an invaluable book about how to use the medium for the benefit of the people instead of just selling Doritoes. I applaud him for making this contribution and reminding us of how even the advertising industry can have a conscience should it choose to realize the good it can do with its immense power." - Michael M...  more »
ISBN-13: 9780071387026
ISBN-10: 0071387021
Publication Date: 1/15/2002
Pages: 320
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Publisher: McGraw-Hill
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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