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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
The Art of Woo Using Strategic Persuasion to Sell Your Ideas
Author: G. Richard Shell, G. Richard Shell, Mario Moussa, Mario Moussa
G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI’s hostage rescue training program. In The Art of Woo, they present their sy...  more »
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ISBN-13: 9780143114048
ISBN-10: 0143114042
Publication Date: 12/30/2008
Pages: 320
Edition: Reprint
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Publisher: Penguin (Non-Classics)
Book Type: Paperback
Other Versions: Hardcover, Audio CD
Members Wishing: 0
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