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Arts Marketing
Arts Marketing
Author: Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, wi...  more »
ISBN-13: 9780750659680
ISBN-10: 0750659688
Publication Date: 7/7/2004
Pages: 240
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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